Lenny’s VIP Rewards Members
Earn Free Subs! Once you make 9 qualifying purchases, you earn a free menu item!
To activate your Lenny's VIP Rewards membership and start earning points, please enter the information below and click "Submit." After you complete your membership registration on this page, your phone number can be used to apply points in the shop the very next day. If you are not a Lenny's VIP Rewards member, visit any Lennys Subs location and inquire about our Lenny's VIP Rewards program today!
If you do not yet have a Lenny's VIP Rewards account, visit any Lenny's Subs location to receive your membership card and begin earning free subs today!
Start Earning Points Today!Earn one point for every qualifying purchase. When you earn 9 points,
your next 5 inch sub, Kaiser sandwich, 7.5 inch sub, wrap, or salad is FREE!
- 7.5 Inch Sub = 1 point
- Wraps = 1 point
- Kaiser Sandwich = 1 point
- 5 Inch Sub = 1 point
- Salad = 1 point
- Kid's Meal = 1 point
- 10 Inch Sub = 1 point
- 15 Inch Sub = 2 points
- Catering purchases do not apply.
Frequently Asked Questions
Why do we ask for the guest’s phone number on the VIP Rewards Registration form?
The phone number is used to access all Lenny’s VIP Rewards account information both in our POS system and on lennys.com.
Does a guest need to keep their VIP Rewards card?
No, the guest does not need to keep their VIP Rewards card. Guests can give the phone number (area code + 7 digits) associated with their Lenny’s VIP Rewards account to the team member at the cash register in order to add points to their account for the current order.
Why do we ask for the guest’s email address on the VIP Rewards Registration form?
The email address is used to send the guest their welcome offer, their birthday sub, and their anniversary offer. Guests may opt out of emails, but will miss out on these offers.
Can I complete my account registration if I do not have a personal email address?
Yes, you can use a friend or family member’s email address in order to complete your account registration if you do not have a personal email address.
What kind of emails will be sent to VIP Rewards members who “opt in” to receiving our emails?1. Welcome email
2. Birthday email
3. Anniversary emai
4. Other local emails
Does the guest have to give us their birthday?
If a guest does not want anyone to know their birthday, they can just put any day they would like to receive their yearly free sub offer.
When can a guest begin using their Lenny’s VIP Rewards Membership?
Once the Lenny’s VIP Rewards account information has been registered in our system, each guest can begin giving their phone number associated with their Lenny’s VIP Rewards account to the team member at the cash register in order to add points to their account the following day.
How can a guest redeem a free sub?
When the Lenny’s VIP Rewards account phone number is entered into the computer, and the guest is due a free sub, the team member at the cash register will ask if they want to redeem their free sub immediately (loud enough for other guests in line to hear). The guest can choose any 5 inch sub, Kaiser sandwich, 7.5 inch sub, wrap, or salad when redeeming their free sub.
Note: The guest does not have to redeem the reward immediately. There is no limit to how many rewards guests can earn and there is no expiration date on the rewards.
Can a guest use multiple rewards in one transaction?
As with all Lenny’s discounts, the free sub rewards can only be redeemed in one transaction at a time. Similarly, any other discount type may not be used in the same transaction as a free sub reward.
How can a guest check their Lenny’s VIP Rewards points balance?1. Guests can visit the Lenny’s VIP Rewards (green button in top right corner of lennys.com homepage) section of lennys.com and view their account information on the Check & Add Points page. Guests will need to complete and submit the information required.
2. Team members can check the guest’s point balance by entering the phone number associated with the member’s account on the POS.
3. The guest’s point balance is printed at the bottom of each receipt.
How can a guest update their Lenny’s VIP Rewards account information?
Guests can visit the Lenny’s VIP Rewards (green button in top right corner of lennys.com homepage) section of lennys.com and view their account information on the VIP Rewards Member Information page. Guests will need to complete and submit the information required.
Will a guest earn a point for a sub even if they used a coupon to purchase it?
The only time a guest will not earn a point for a qualifying purchase is if they use a coupon that makes that item less than 50% of its original value. The guests will earn a point for qualifying purchases that they use a coupon with if it requires them to contribute at least 50% of the original value toward that purchase. For example, if they use a “Buy One 7.5 Inch Sub and Get One 7.5 Inch Sub Free” coupon or a “Buy One 7.5 Inch Sub and Get One 7.5 Inch Sub For $1.00” coupon, they will only receive one point from the purchase. If they use a “Buy One 7.5 Inch Sub and Get One 7.5 Inch Sub Half Off” coupon then they will receive 2 points.
How many points is each sub size worth?
Kid’s Meal = 1 point
Wraps = 1 point
Kaiser Sandwich = 1 point
5 Inch Sub = 1 point
7.5 Inch Sub = 1 point
10 Inch Sub = 1 point
15 Inch Sub = 2 points
Salad = 1 point
Terms and Conditions
The Lenny's VIP Rewards program is valid at all Lenny's Sub Shop® locations. The card and the points accumulated on the card do not hold a cash value. The card is nontransferable and can only be used by the person to which it is registered. Lenny's reserves the right to change the program methodology, redemption value and operational execution at any time up to and including limiting the validity of points over time and their expiration date and cancelling the program in its entirety. Must be 13 years or older to participate. Use of this card constitutes acceptance of the terms and conditions of the Lenny's VIP Rewards Program.
PrivacyThe data gathered from your use of the Lenny's VIP Rewards Card is used solely by Lenny's Franchise Systems, LLC, to provide loyal guests with special rewards and to provide mailings and coupons in accordance with ordering habits. Lenny's Franchise Systems, LLC recognizes that privacy is very important to our guests and we pledge to protect the security and privacy of any personal information guests provide to us. We respect your privacy and will never rent or sell your information. Must be 13 years or older to participate.
©2016 Lenny's Franchise Systems, LLC. All rights reserved.
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