Economic Stimulus: Lenny’s Sub Shop Introduces Rewards Program
April 28, 2010

Equipped with a Fanatical Following, and Plentiful Portions, Sub Shop Franchise Shows Gratitude for Loyalty

Memphis, Tennessee – Armed with a fanatical following full of folks often expressing their deep admiration of Lenny’s Sub Shops with three powerful words, “I Love Lenny’s”, the 157-unit sandwich specialists, are rewarding fans for their loyalty with free subs.

Lenny’s Sub Shop just introduced the Substantial Rewards Program, a program that allows Lenny’s fanatics to earn rewards for their patronage. When customers buy nine qualifying menu items, they’ll receive the tenth absolutely free.

“Although the reward we offer to our guests every day is in our premium products and exceptional service, we felt it necessary to give our loyal guests a great incentive to dine with us more often during a rough economy,” said Brent Alvord, President of Lenny’s Sub Shop.

Franchisees of Lenny’s Sub Shop agree. “We’ve all experienced a good deal of penny pinching due to this recession,” said Lawson Fisher, a multi-unit franchisee in Memphis. “I’m glad that my business can participate in easing the stress on our guests’ wallets during this time, even if just a little.”

Part of the brand’s allure is its commitment to its fans. Not all sandwich shops are created equal, unfortunately for the competition, Lenny’s has proven that. That's why hungry people across the nation are talking about the quick-casual restaurant serving fresh meats on generously-portioned subs for over a decade (the Authentic Philly Cheesesteak 15-incher weighs about a pound). Unlike those serving processed meats, Lenny's high-quality steak is from Philadelphia and is trucked twice per week to its locations across the country.

Lenny's stands a step above the competition by offering dining services that other quick-casual restaurants don't. For instance, when you place your order at the deli case, you can watch while the Lenny's crew member slices the meat and cheese fresh to order. Employees are frequently seen in the dining area asking if you're enjoying your food or if you need a drink refill. The average combo meal including chips and a drink costs about $8.50, and refills are free. Don't look for a garbage can on the way out; a Lenny's staff member will clean off the table for you.

“Exceptional service has always been a staple to our guest experience. I think Social Media has widened that scope of demand even deeper. Positive word of mouth now spreads electronically throughout our Social Media footprint, and it is vital for us to maintain that positive buzz,” Brent Alvord said. “Our commitment, across every part of the restaurant, can be seen in the way our fans rave about our brand.”
ABOUT LENNY’S SUB SHOPS
Since the beginning, Lenny's commitment to quality and attention to detail has gone into every restaurant and sub sandwich. This dedication has helped Lenny's to become one of the fastest growing sub sandwich chains in the country. Today, Lenny's Sub Shop continues to expand throughout the United States by offering franchise opportunities. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our national competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visit www.lennys.com.