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Marketing and PR Manager
Lenny’s Sub Shop Highlights ‘All-American Classic’July 02, 2013
Lenny’s Sub Shop Highlights ‘All-American Classic’
Entices Guests with Classic Sub Week of Independence Day
Memphis-Based Franchise Brings Focus to Classic Sub with “All-American” Appeal for the Holiday
Memphis, TN – To help celebrate our nation’s independence day, Lenny’s Sub Shop, a national sub sandwich franchise, is kicking off a two month long promotion featuring its All-American Classic sub in all of its sub shops nationwide.
With a value price point of $4.95 for this half pound sub, Lenny’s highlights the deliciousness that sets their subs far above their competition. The All-American Classic is Lenny’s personal spin on the traditional ham and cheese sub sandwich by adding Capicola – one of their signature Italian meats.
“I had our All-American Classic sub for lunch the other day and it’s really awesome,” said Brent Alvord, President of Lenny’s Sub Shop. “This promotion is bringing focus to our brand’s roots with the All-American theme. Since inception 15 years ago in the heart of the mid-south with red, white, and blue colors, we have always taken pride in identifying with hard working Americans and providing hearty subs at an affordable price. ”
The promotion will also be supported on their website, their 90,000+ fanned Facebook page, and in-shop with red, white, and blue visual displays featuring “All-American Classic ½ Pound of Delicious for $4.95” content.
“We really are making more targeted marketing decisions this year. Look for continued exciting initiatives to come from our brand,” Alvord said. “The quality of our big, fresh, and fast subs will always be the cornerstone of Lenny’s.”