Contact Lenny's Public Relations:Jenna Duett
Marketing and PR Manager
Lenny’s Sub Shop Announces ‘Under 500’ Menu Board TransitionsApril 01, 2013
Lenny’s Sub Shop Announces ‘Under 500’ Menu Board Transitions
Helping Spearhead Calorie Awareness Across Sub Sandwich Industry
Memphis-Based Sub Shop Offers Voluntary Menu Transparency for Additional Guest Satisfaction
Memphis, TN – Lunch competition has never been more competitive and to address the lunch crowd’s growing need to remain healthy during this important meal, Lenny’s Sub Shop, a 150-unit sub sandwich franchise, has rolled out voluntary calorie information for select sandwiches in all of its sub shops nationwide. Nutritional and allergen information for all menu items is also available at lennys.com.
Considering the sensitivities many consumers have to high calorie intake, with the move, the sub franchise will not only continue to offer high-quality sub offerings, but do so starting at a value price point of $3.95.
With the initiative, the sub franchise has positioned itself as a pioneer in the healthy, good value sub option for lunch-goers. They have also created a new category on the menu called “Under 500,” with specific menu items under 500 calories per regular order serving, which includes all toppings except olive oil and cheese. Featured are 12 every day sandwiches, such as Classic Kaiser, Italian Kaiser, Roast Beef Regular Sub, Roast Beef Kaiser, Mile High Turkey Regular Sub, Mile High Turkey Kaiser, Club Kaiser, Deluxe Club Kaiser, Chicken Salad Kaiser, Tuna Salad Kaiser, Veggie Regular Sub and Veggie Kaiser.
“We are extremely pleased to announce the rollout of this new menu objective,” said Brent Alvord, President of Lenny’s Sub Shop. “Though there are no mandatory federal rules necessitating the mandate of information at this time, we want to remain a consistent and transparent option for our guests, so those looking to monitor their food intake can now better manage their particular choices. The way we see it, at the end of the day, the quality of our subs speak for themselves – we have nothing to hide.”
The announcement will also be supported in-store with fresh and targeted visual displays featuring “12 Fresh Sandwiches Under 500 Calories Starting at only $3.95” content. Featured with a lime-green color display, the menu items introduce a new visual perspective to the Lenny’s Sub Shop board, while simultaneously providing an inviting, intriguing and cost effective lunch solution for guests.
“A lot of exciting things are happening at Lenny’s, in-store and in social media,” Alvord said. “While we have visually tweaked our menu and shop display, the cornerstone of Lenny’s remains intact. The quality and value of our products won’t change.”
ABOUT LENNY’S SUB SHOPS
Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill. Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains. Lenny's Sub Shop continues expanding with great franchise opportunities still available. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visit www.lennys.com.