Contact Lenny's Public Relations:Jenna Duett
Marketing and PR Manager
Lenny’s Celebrates the Holidays by Giving BackDecember 01, 2012
‘Tis the Season: Lenny’s Celebrates the Holidays by Giving Back Through Facebook Contest
MEMPHIS, TN – Lenny’s Sub Shop, the 150+ unit sandwich specialists known for great food and a very loyal group of social media followers, is pleased to announce its “Lenny’s Gives Back Holiday Contest.” Celebrating the giving spirit of the holiday season, the contest, which launches on December 3, 2012, asks Lenny’s fans to share a detailed story of someone they personally know who could use financial assistance during this special time of year. The $1,000 grand prize will be awarded to the nominated person determined to be the best recipient of this extra money for the holidays.
“Hosting these promotions and contests via our social channels is always a fun way to reward our most loyal fans; however, this time we wanted to empower our fans with the chance to do something wonderful for someone they know,” said George Alvord, Chairman and CEO of Lenny’s. “We feel like the Lenny’s Gives Back Holiday Contest is truly a win-win for our fans and the participants, and a way to celebrate the season in a meaningful way.”
From Monday, December 3, 2012 to Friday, December 7, 2012, fans of Lenny’s Facebook Page can submit a story about a person they know who is in need of some financial help this holiday. Stories should be at least 100 words in length. From Monday, December 10, 2012 to Wednesday, December 12, 2012, the top 10 stories will be available for Lenny’s Facebook fans to vote on and ultimately select five winners based on the amount of votes. Fans are encouraged to vote for the story that not only adheres to the theme, but also demonstrates the most sincerity and passion. The winners of the Lenny’s Gives Back Holiday Contest will be announced on Friday, December 15, 2012. The five winning entries will receive the following prizes:
· Grand Prize Winner – First Place: $1,000 awarded to the nominated person determined to be the best recipient of this extra money for the holidays
· Second Place: $500 awarded to the nominated person determined to be the best recipient of this extra money for the holidays
· Third Place: $500 awarded to the nominated person determined to be the best recipient of this extra money for the holidays
· Fourth Place: $500 awarded to the nominated person determined to be the best recipient of this extra money for the holidays
· Fifth Place: $500 awarded to the nominated person determined to be the best recipient of this extra money for the holidays
“Not only is does this contest promote general goodwill and assistance to those in need, but we are expecting to be truly humbled by the stories we receive,” said Brent Alvord, President of Lenny’s. “We are proud to be in a position to give back to those in need and hope this contest inspires all of our fans to be generous with their donations this holiday season.”
ABOUT LENNY’S SUB SHOPS
Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill. Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains. Lenny's Sub Shop continues expanding with great franchise opportunities still available. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visit www.lennys.com.