Lenny's News and Interviews

NEWONTHEBLOCK: Lenny's to open first Louisiana store

June 15, 2011

Lenny's Sub Shop will open its first restaurant in Louisiana on Thursday. The father-son duo of Chris and Melvin Procell have taken on the responsibility of growing the chain in Louisiana. The first shop will be located on Youree Drive in Shreveport. The Procells then plan to expand to include Bossier, Natchitoches, Minden, Ruston, West Monroe and Monroe. Chris Procell decided to forego a career as an attorney to grow the Lenny's brand in Louisiana. He fell in love with the shop while he was in law school at Mississippi College in Jackson, Miss. "I really saw the opportunity for growing the market in Shreveport," he said. "I've always been more interested in business than law, anyway, so I decided to go with it." Lenny's opened its first shop in 1998 in Memphis, Tenn. The store specializes in Philly Cheesesteak sandwiches. — Bobbie Clark bclark@shreveporttimes.com

Contact Lenny's Public Relations:

Jenna Duett
Marketing and PR Manager
(901) 753-4002