Lenny's News and Interviews

Lenny’s sub giveaway adds 40,000 Facebook fans in one week

February 22, 2011

Memphis Business Journal
February 22, 2011

Lenny’s Sub Shop added 40,000 Facebook fans through a seven-day promotion that gave new ‘fans’ a sandwich.

The Memphis-based chain offered a coupon for a free half-pound sub to all of its new and existing Facebook fans. The promotion ran from Feb. 14 to Feb. 20.

In the week-long span, Lenny’s saw its Facebook fan number rise from 11,000 to more than 51,000.

Lenny’s currently has 150 stores in 19 states and looks to keep growing.

Contact Lenny's Public Relations:

Jenna Duett
Marketing and PR Manager
(901) 753-4002