Lenny's News and Interviews

Valentine’s Day sub promo grabbing attention at UM

February 11, 2011

By Kyle LaCroix, News Reporter
Published: Friday, February 11, 2011
The Daily Helmsman

Local store offers free sandwiches to students

Next week, hungry University of Memphis students will be just one ‘like' away from a
free half-pound sub.
Starting Monday, anyone who ‘likes' Lenny's Sub Shop on Facebook will receive an email within 24 hours with a coupon for a free sub. Those who already ‘like' the page will also be able to get a coupon by filling out a short form.
"We're trying to get everyone with this promotion," said Brent Alvord, president of
Lenny's Sub Shops. "We hope that once people try our sandwiches, they'll fall in love
with them and tell their friends."
The company's Facebook page currently has over 10,000 ‘likes,' a number Alvord
hopes will increase.
"I would like to see the overall fan base rise by thousands, if not by 10,000," Alvord
said.
Lenny's is a Memphis-based company with a location on Highland, near The U of M.
"Facebook was created in the college market and has a strong college following," Alvord said. "We have a restaurant right there next to
The University of Memphis, and as word spreads about a free sandwich, no strings attached, I think people will start coming in."
James Kelly, franchisee of the store by The U of M, said he thinks this promotion will be successful with students.
"We already offer a standing 10 percent discount for University of Memphis students with an ID," Kelly said. "This offer is great — all you
have to do is ‘like' a page, no strings attached."
Kelly said with this promotion, he hopes to attract students from out of town who have not eaten at Lenny's Sub Shop before.
"The goal is to expose the students, especially the ones not from here, to the quality and local brand here in Lenny's," he said. "This is
how we do it in Memphis."
The deal, which ends Feb. 20, already has several U of M students interested.
"As long as it's something simple, like you can just ‘like' their Facebook page and get a voucher, then I think it's a good idea," said Corey
Neal, sophomore computer engineering major. "I mean, I like subs."
Neal said the timing of the deal struck him.
"It is kind of funny that they're doing it on Valentine's Day, though," he said. "I mean, what better way to show your love for someone
besides giving them a free half-pound sub?"
"I'm not much of a sandwich person, but I'd probably still take advantage of it," said Valerie Wilson, junior marketing major. "(I'm a) poor,
hungry college student."

http://www.dailyhelmsman.com/news/valentine-s-day-sub-promo-grabbing-attention-at-um-1.1975759


Contact Lenny's Public Relations:

Jenna Duett
Marketing and PR Manager
(901) 753-4002