Lenny's News and Interviews
Conroe Courier - Setting the Standard for SubsOctober 10, 2007
For a pair of Montgomery County restaurateurs, the recipe for success is keeping it simple -- great food, a clean restaurant and attentive service.
After decades of managing and owning many of the top food service franchises in the country, lifelong friends Lenny Moore and Tom Clatterbuck decided it didn't make sense to pay franchise fees for knowledge they already had. The result was the creation of Lenny's Sub Shops, now one of the fastest growing fast food restaurants in the nation.
"The original idea was to open a "mom and pop-'" style sandwich shop" said founder and namesake Lenny Moore. "The success was immediate and after we had 30 stores open, we started franchising."
The success continued as Moore and Clatterbuck now have 30 Houston stores open or under construction. There are 150 Lenny's across the country and hundreds more on the way.
"We slice our meats to order and make our own breads and salads fresh daily," said Clatterbuck. "Even our potato chips and cookies are custom made to our specifications."
While quality is key, quantity is not lacking for Lenny's signature subs. Their seven-inch contains a half-pound of meat. The larger 15-inch version sports a full pound.
"That's a big part of our success," said Moore. "We don't skimp on top quality ingredients. Our subs are a real meal."
A Philadelphia native, Moore originally owned a seasonal restaurant on the Jersey Shore. He attributes his appreciation for quality food to growing up in the area. Lenny's top-rated Philly Cheese Steak is top seller and a regular winner of consumer polls.
The founders, however, have their own favorites. Moore recommends the traditional Italian sub while Clatterbuck's preference is the grilled chicken Philly.
While Lenny's sub shops enjoy a loyal following for dine-in and carryout customers, the company is a popular choice for home and business party platters, box lunches and catering. They routinely make up sandwiches for over 3,000 people for local churches and businesses.
"Our Research Forest location will be serving over 2,000 people at this weekend's Administaff Small Business Classic golf tournament in The Woodlands," said Moore. "Our stores can handle groups of most any size." Indeed, a trio of the service-oriented sub shop's Atlanta stores recently served lunch to more than 48,000 students at a special youth convention.
"Big orders are great," Clatterbuck said. "But we really focus on smaller groups and individuals. We've been feeding the Conroe football team on their away games for more than two years now. That makes us proud." Large standard and customized catering orders include both deliver and setup, according to Moore and Clatterbuck.
Pleased with the success of their sub shop franchise, the pair have no interest in creating a new sandwich or fine dining restaurant concept. Their focus is on the rapidly expanding Lenny's franchise.
"Fine dining restaurants require a lot more work and a lot more hours," said Moore. "We're too old for that now. We'll stick with what we know."
For more information on Lenny's Sub Shops, visit www.lennyssubshop.com. For orders or information on the Conroe store, located at 3001 W. Davis in Conroe, call (936) 539-1512.
Contact Lenny's Public Relations:Jenna Duett
Marketing and PR Manager