Lenny's News and Interviews
Nation's Rest. News-Lenny's Sub Shops Focus on Product QualityOctober 01, 2007
Lenny's Sub Shops Focus on Product Quality in Branding Campaign
Memphis, Tenn. based Lenny's Sub Shops has launched its first brand-awareness campaign with a 30-second TV spot on Fox Sports Regional Networks.
The spot, titled "More Personality," is designed to emphasize quality ingredients by focusing on the 135-unit chain's hand-sliced meats and cheeses. It is airing during college football games.
Lenny's also launched local-store marketing efforts to supplement the TV campaign, which was created by Impact Marketing of Memphis.
Contact Lenny's Public Relations:Jenna Duett
Marketing and PR Manager