Lenny's News and Interviews

Nation's Rest. News-Lenny's Sub Shops Focus on Product Quality

October 01, 2007

Lenny's Sub Shops Focus on Product Quality in Branding Campaign

Memphis, Tenn. based Lenny's Sub Shops has launched its first brand-awareness campaign with a 30-second TV spot on Fox Sports Regional Networks.

The spot, titled "More Personality," is designed to emphasize quality ingredients by focusing on the 135-unit chain's hand-sliced meats and cheeses. It is airing during college football games.

Lenny's also launched local-store marketing efforts to supplement the TV campaign, which was created by Impact Marketing of Memphis.

Contact Lenny's Public Relations:

Jenna Duett
Marketing and PR Manager
(901) 753-4002