Lenny's News and Interviews
The Courier of Montgomery County - Sub shop offers recipe for successJune 24, 2007
Len Moore found success in the Houston market where few have ventured to look - between two pieces of freshly baked bread.
Thanks to his ingenuity, Moore, founder of Lenny's Sub Shop, is rolling in dough, expanding from 17 stores in the Houston market to 28 by the end of the year.
He started the company in 1998 after his daughter, Christi, came home from her last day of high school as a junior and announced she was ready to attend college.
"She had enough credits to skip her senior year," Moore said. "I said, 'I don't know what local schools I can get you into.'"
Knowing his daughter was eager to attend the University of Texas, Moore began brainstorming about a quick way to make some extra money. A native Philadelphian and veteran of the food industry, he decided to open a small sandwich shop in Bartlett, a small town about 40 miles outside of Austin.
He lived in Memphis at the time and quickly found his formula worked in both markets. Moore grew his Tennessee store from one to 50 in a short span of time and sold the parent company to what would come to be known as Lenny's Franchisor three years ago, keeping the rights to build the company in the Houston area.
His recipe for success is simple: "great service, great food and clean restaurants."
"That is our secret," he said. "Unfortunately, today people's expectations of service are mediocre. We are just a little sandwich shop, but we offer to fill people's drinks when empty. That keeps them coming back."
The sandwiches and the fresh smell of artisan bread that hangs in the air also tempt customers through the shops' doors. Italian subs tower with three kinds of ham, Prosciutto and provolone cheese. A Philadelphia cheesesteak sandwich comforts Moore when he is hungry for a taste of home.
Moore's tasty creations can be savored in Conroe, at 3301 W. Davis St., and in The Woodlands at 1500 Research Forest Drive.
Moore and partner Tom Clatterbuck's ultimate goal is to have 90 sub shops in Southeast Texas. He's getting there - one loaf at a time.
"I grew up working and eating in sub shops, where there were great homemade sandwiches," Moore said. "That is what I hope we brought to Houston. That is what has made us successful."
Tiffany Williams can be reached at email@example.com.
Contact Lenny's Public Relations:Jenna Duett
Marketing and PR Manager